Melanie Coeshott shares with us her goals, her advice for starting a new business, and why you don't have to be everywhere on social media to be effective.
I was already running the Age Life Balance blog and coaching, with the aim of inspiring and empowering mid-lifers to take control of their lives from an aging perspective. I then had an epiphany one day about empowering and helping the same target market from a work perspective. Blue Diamond was then established as Age Life Balance’s sister brand.
Finding the right clients – ones who understand my proposition, who want to work with me, and that I also want to work with. As a positive, motivated and action-taking person, my ideal client is also seeking results and is action-oriented.
Both Age Life Balance and Blue Diamond are relatively new ventures and are my first experiences of running my own businesses. I’ve worked in the corporate world, in finance of all places, for over 20 years. I’m about mid-way through my working life and I was looking for a complete change. I’m fit and ready for my next 20 years of work. I want to help others get to a similar place.
I have many goals! I ultimately want to create a sustainable business that allows me to do work that I love, with clients I truly believe in. I want to be around more to be supportive of my family’s needs and to earn a similar amount of money as I did from my previous employed role, to maintain our quality of life.
Seeing three to four coaching clients, networking, writing blog articles, doing some personal development. And running group workshops – I love these too!
I love spending time with my family – my kids are still at primary school, so are still quite young and cute! I also enjoy writing my Age Life Balance blog, training for triathlons and continuously learning – about coaching, NLP, ageing, personal development and anything else that appeals to me!
I can't really limit it to one! I'd give these tips:
Anyone that’s had the guts and conviction to follow their dreams, and do something they truly love and believe in.
The whole 'Know, Like, Trust' thing is critical in business, especially when you’re starting out. My brand is about me, personally. I outsourced my social media for a while, but I started doing it myself again, to feel more authentic and spontaneous. Also, for social media – you can’t be everywhere, nor do you need to be. Choose where you want to show up depending on where your target clients are. I use Facebook and LinkedIn for Blue Diamond vs. Facebook and Twitter for Age Life Balance. Networking is also an invaluable tool in building relationships in business.
I can summarise it in five key points:
Melanie Coeshott is the founder of Blue Diamond Coaching – a successful coaching practice focusing on helping people take control of their working lives, to thrive in their current line of work or to do something radically different. She also works with business owners to develop their confidence in conjunction with their business plans.
Following a successful 20-year finance and management career within large multinational corporate organizations, she is following her own aspirations and advice as a qualified personal and business coach and NLP practitioner in Blue Diamond Coaching. To compliment 1:1 coaching, she also runs workshops on topics such as Doing something Different, Overwhelm and Imposter Syndrome, and runs Mastermind groups for small business owners.
Last, but not least, Melanie is the source of Age Life Balance - a blog empowering mid-lifers to take control of their lives from the perspective of successful ageing.