The Business Ninja Interview - Melanie Coeshott

March 12, 2019

Melanie Coeshott shares with us her goals, her advice for starting a new business, and why you don't have to be everywhere on social media to be effective.


Where did your initial idea for your business come from? What was your mission from the outset?

I was already running the Age Life Balance blog and coaching, with the aim of inspiring and empowering mid-lifers to take control of their lives from an aging perspective. I then had an epiphany one day about empowering and helping the same target market from a work perspective. Blue Diamond was then established as Age Life Balance’s sister brand.


What’s the hardest thing about what you do?

Finding the right clients – ones who understand my proposition, who want to work with me, and that I also want to work with. As a positive, motivated and action-taking person, my ideal client is also seeking results and is action-oriented.


Is this your first business? If no, what happened to your first (and what have you learned)?

Both Age Life Balance and Blue Diamond are relatively new ventures and are my first experiences of running my own businesses. I’ve worked in the corporate world, in finance of all places, for over 20 years. I’m about mid-way through my working life and I was looking for a complete change. I’m fit and ready for my next 20 years of work. I want to help others get to a similar place.


What are your goals?

I have many goals! I ultimately want to create a sustainable business that allows me to do work that I love, with clients I truly believe in. I want to be around more to be supportive of my family’s needs and to earn a similar amount of money as I did from my previous employed role, to maintain our quality of life.


What does a good day in work look like?

Seeing three to four coaching clients, networking, writing blog articles, doing some personal development. And running group workshops – I love these too!


What do you do when you’re not at work?

I love spending time with my family – my kids are still at primary school, so are still quite young and cute! I also enjoy writing my Age Life Balance blog, training for triathlons and continuously learning – about coaching, NLP, ageing, personal development and anything else that appeals to me!


What one piece of advice would you give to someone starting a business tomorrow or early into their journey?

I can't really limit it to one! I'd give these tips:

  • Believe in yourself – you are amazing!
  • Do your research
  • Surround yourself with positive people
  • Consider using a coach, mentor or mastermind group – to keep you motivated and accountable
  • Get connected and be visible – through social media and networking
  • Don’t give up at the first hurdle – learn from the experience and try again

Who do you look up to (in business)?

Anyone that’s had the guts and conviction to follow their dreams, and do something they truly love and believe in.


How do you advertise your business and do you have any tips for anyone creating their marketing strategy?

The whole 'Know, Like, Trust' thing is critical in business, especially when you’re starting out. My brand is about me, personally. I outsourced my social media for a while, but I started doing it myself again, to feel more authentic and spontaneous. Also, for social media – you can’t be everywhere, nor do you need to be. Choose where you want to show up depending on where your target clients are. I use Facebook and LinkedIn for Blue Diamond vs. Facebook and Twitter for Age Life Balance. Networking is also an invaluable tool in building relationships in business.


To what do you attribute your success?

I can summarise it in five key points:

  • Hard work – not being afraid to put in the hours on my business
  • Focus – I’m dedicated to making a success of this
  • Self-belief – I get the wobbles sometimes, but I truly believe in myself and my business
  • Resilience – I’m not afraid to test and learn and try different things. You win some, you lose some!
  • Finally, the amazing support from my family, friends and the many people I’ve met on my journey over the past two years

Leave a Reply

Your email address will not be published. Required fields are marked *