Referrals, Referrals, Referrals!

December 3, 2018

We give them, we receive them, we want them – but how do we get them?

Passing a referral to someone is a very fulfilling experience – we all know how good it feels at Christmas or birthdays to give presents. Giving a referral can also be a serious business, especially as we are passing a portion of our reputation with that referral. So, it is essential that the person receiving the referral has earned our trust.

Genuine referrals can be the lifeblood of any business, especially as they are so easy to close. So how do you make yourself more referable?

Here are five simple steps:

1. Show Up On Time

This is common sense. If you're going to be late, contact someone to let them know. This shows respect, professionalism, and courtesy.

2. Do What You Say You Are Going To Do

Don’t set expectations that you can’t fulfil; keep it realistic, and keep it genuine. People want the truth and they want to know what they are getting. If you can’t do what you said you’d do, let them know... and let them know why.

3. Finish What You Started

Sometimes we just can’t get finished in time, or by a deadline, but that’s life. However, if you can’t finish something, tell your clients why and what you’re going to do instead. Don’t leave them in the dark. It’s all about managing expectations.

4. Say Please & Thank You

As they say, manners don’t cost a thing. Not only does this show common courtesy and respect - it also shows that you value someone’s thoughts, their business, and that you respect them as a person.

5. Have A Transferable Message

This means a message about you and how you help your clients; it’s not comprehensive details about your business... it’s about you, the person. It can be a short message in the form of an example of how you helped a particular client. It is also a message that someone else can say about you when you’re not there!

 

These principles are applicable to each and every business.

It really is that simple.

A referral is not only a humbling compliment from another business but a satisfying reassurance that you’re doing your job well.

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