November 16, 2018
Starting A Business From Scratch

Some Of The Facts According to the Office of National Statistics, more new businesses are being registered every year. This probably explains why their statistics show that even more businesses fail every year too. According to an article on Recruitment International 8 in 10 companies fail within their first year. The Telegraph indicates that half of UK start-ups fail within five […]

September 23, 2018
What Do You Need To Know About ‘Marketing’?

If you own or run a business then it’s likely that you are a marketer first and foremost and, as such, it’s important to think about what you need to know about marketing. Certainly, if it’s a small to medium-sized enterprise. As I discuss in a number of my articles I would encourage everyone to […]

September 20, 2018
Partnership Marketing

Ever thought about a collaboration with other organisations to develop a strategy for corporate growth? This is what partnership marketing is. The idea of partnership marketing is certainly prevalent with online celebrities and YouTubers, but is it something that is overlooked in favour of ‘more conventional’ strategies like digital marketing or social media marketing? Digging down a […]

September 17, 2018
The Marketing Mix

The Marketing Mix is a tradtitional marketing concept which encompasses four key elements: Product Promotion Price Place It is said that these four elements will have an impact on how you, your brand, and your company are viewed in relation to perhaps, your competitor. It also concerns your Unique Selling Point and what makes you […]

September 14, 2018
Marketing In A Nutshell

Do you ever feel like you’re struggling to drive your business forward? As a marketer I am responsible for the communication of a company or business being shared to with a wider audience. I assist members, where possible, with advice on marketing their business and helping them not to stand still, but instead, how to […]

September 11, 2018
Five Quick Marketing Tips

Most business owners I speak to believe they have the answer when it comes to successful marketing. In truth, a lot of the strategies I’ve heard differ. I thought it would be interesting though to discuss some of the features that all of their strategies had in common and things I think are missing. Before […]

September 8, 2018
Proper Planning – Marketing

As the old saying goes ‘time flies when you’re having fun’. Looking at the diary this morning I found it difficult to believe where the last couple of weeks have gone and before we know it we will be in the second quarter of 2018. As a marketeer it is my responsibility to create a […]

September 5, 2018
Components Of A Marvelous Marketing Message

If you could choose three words that you would want clients to feel after their interaction with you, what would they be? Dependable, Trustworthy, Credible? This is one of the questions I ask myself when I produce a structured campaign. The next question is, how do I ensure I give the right impressions? Here are […]

August 10, 2018
Why Do We Market Our Business?

This may seem like a simple one but to answer with: ‘to attract new business’, only scratches the surface. As some of you may have heard me say ‘marketing is all-encompassing’ and by asking the question why do we market doesn’t just mean – to advertise… This article may serve as a reminder as to […]

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