There’s a lot to be said for surrounding yourself with a fantastic team. Not just in terms of personality, but knowledge too. But how do you get that message out? Here, MD of Distract, Peter Watson explains why it’s best to utilise your team’s knowledge.
I’ve often said that you should identify a Key Person of Influence (KPI) in your business and make them the central hub of all your marketing and PR efforts. Making them the go-to person for the industry and sharing their expertise can work wonders.
Seeing someone’s campaigns or stories repeatedly puts you at the forefront of not only potential clients’ attention and minds, but will also have an effect on peers, existing clients and those around you.
This is all confirmed in the book ‘ Key Person of Influence ’ by Daniel Priestly, who posits this as a strategy. It’s a strategy that works, he suggests that having someone at the front and the trusted face of that brand is essential. Every single time he invests in a business, he seeks out that dynamic individual that can prove to be the face of the business and truly engage with your audience.
This sounds easy, but how do you put it into action?
Have you found your KPI? Why not make 2019 the year to find one and put them to work?
Priestly has stated that every business that has proved to be the most successful he has invested in has had a KPI in place. When the facts speak for themselves like this, why wouldn’t you? It’s high time to Identify your candidates and get your message out there.
Peter Watson is co-founder and Managing Director of Distract, an award-winning advertising agency based in the East Midlands. Founded three years ago, Distract has grown from a social media marketing agency to offering a portfolio of services including paid social advertising, paid search, SEO, PPC, web and Digital PR. Peter is well-known in the East Midlands as a keynote speaker and innovator and is an advocate for personal branding. During 2018, Peter hired a full-time videographer to document his business day, with his YouTube series 'Inside The Journey' showing this process in detail. Peter also supports other young entrepreneurs with Featured, a business incubator company which invests in developing start-ups.