Thinking about the future direction of your business and your business strategy? Strategic planning is key to making the necessary decisions you’ll need to make to drive your business forward. It’s about identifying the corporate objectives for your business and planning actions to achieve those goals.
Your SWOT analysis will allow you to analyse your performance, external factors outside of your control but also giving you an idea about planning to grow the business. All goof food for thought.
Your business planning will rely on aspects like the business environment. We don’t mean from a ‘pollution’ point of view but more along the lines of encouraging you to ask yourself ‘where does my business sit in the current environment and what factors should I consider’. Practical examples include; what the economy is doing, the likely effects, but also considering factors like how well-known your brand is by prospective customers. You should look at your supply chain and consider economic impacts on suppliers and the likely impacts on your business but then also consider your competitors.
This will give you the basis for some proper business strategy.
Now you’ve done the analysis ‘bit’, it’s time to consider development and implementation.
I look at it like this:
When doing any marketing or strategic planning break it into three categories.
Once you’ve broken it down, you’ll be able plan and implement your strategy.
Tom set up The Business Ninja after many evenings spent down the pub talking about marketing strategies and the approach that businesses take. He is also the Founder of Lincolnshire Marketing (a modern marketing agency based in Lincoln)..
Tom launched TBN because he was intrigued by how different strategies delivered varying results and wanted to help SMEs to grow with free resources and info.
Tom’s work has seen him working with hundreds, if not thousands, of SMEs.
So, he wanted to create an online hub where any business owners and managers could come together to discuss and share ideas. Here, they could gain insight, understand the theory, and get content that will help them develop strategies that will deliver results in a modern business.
And that was it, The Business Ninja was born!