March 9, 2020
Brand Strategy. What's the point?

What is the point of "Brand Strategy"? Isn't a brand a logo some colours and a font? Why do I need a strategy for that? No - your brand is not a logo and some colours and a font. Your brand is the meaning people attach to you and your offer. Sure a logo comes […]

August 15, 2019
Your brand is not your logo

Your brand is not your logo It's ironic that the discipline of "branding" has an identity problem. As this is my first article for the Business Ninja, let's get one thing out of the way. Your brand is not a logo, set of fonts or a colour pallet. I know this is how some people […]

May 31, 2019
Utilising echo chambers in business

The best companies are almost always the first ones that spring to mind when you’re thinking about using them. Need to order a lightbulb for tomorrow but don’t have time to go to the store? Amazon. Getting a little bit hungry while on the road? Where’s the nearest McDonalds?   These businesses have created their […]

August 3, 2018
Strengthening Your Brand In 3 Easy Steps

Three easy ways to make your brand stand out and represent your company in the best light.

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