Are you part of the podcast boom?
We get asked about ways to self-promote and spread key messaging all the time. At the moment, audio is truly a category that’s really growing and one of the best ways that people are seeing returns right now in terms of content creation is podcasting.
If 2017 was the year that the podcast came of age for many, then 2018 is where the boom happened. More content than ever is being uploaded and we are experiencing a surge in the amount of people listening in regularly. The number of weekly podcast listeners has almost doubled in five years – from 3.2m (7% of adults aged 15+) in 2013 to 5.9m (11%) in 2018.
A great example of this boom is Anchor. The platform, which has moved from simple voice to content app, to an all-encompassing podcast shop for creators really shows how simple it is to create and execute a successful podcast.
Now anyone with a laptop, some free recording software and a microphone can set their own agenda and become a podcast host. But forget the hobbyists, this is an opportunity for business and is a chance for you to really shout about what you are passionate about.
Using platforms such as Anchor to create and track your thoughtful, insightful messages is just the tip of the iceberg. Want to start podcasting effectively?
Here are some tips:
Overall, podcasts are a way into a new audience you might not have considered before. The world really is your oyster in this respect. It really should be part of your overall content strategy, reflect your video, blog and PR content to really make an impact.
Peter Watson is co-founder and Managing Director of Distract, an award-winning advertising agency based in the East Midlands. Founded three years ago, Distract has grown from a social media marketing agency to offering a portfolio of services including paid social advertising, paid search, SEO, PPC, web and Digital PR. Peter is well-known in the East Midlands as a keynote speaker and innovator and is an advocate for personal branding. During 2018, Peter hired a full-time videographer to document his business day, with his YouTube series 'Inside The Journey' showing this process in detail. Peter also supports other young entrepreneurs with Featured, a business incubator company which invests in developing start-ups.